Strategy for senior living & nonprofit healthcare

Most organizations do not need more analysis. They need to decide.

I am Eric Mineart. For fifteen years I have worked inside regulated healthcare and senior living, most recently leading strategy for a twelve-community, $400M nonprofit system. I now advise boards and executive teams on the choices that set the next five years.

Portrait of Eric Mineart
Eric Mineart, Founder & Principal, Mineart Insights. Kirkland, Washington.
Services

Strategy

Strategic Planning

“Your last plan is three years old, nobody references it, and the board is asking what comes next.”

A multi-year plan your executive team can actually execute, built with the board rather than presented to it.

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Strategic Choosing

“You have done the analysis. You have had the conversations. You still have not decided.”

For organizations stuck at the decision itself. Framing the options, clarifying who decides, and getting to a call.

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Current-State Assessment

“The numbers look fine on paper and something still feels wrong.”

An independent read on where the organization actually stands, including the proforma assumptions nobody has revisited.

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Fractional & Interim Leadership

Fractional Chief Strategy Officer

“You need a strategy executive in the room every month, not a consultant who shows up twice a year.”

Ongoing senior strategy capacity, at a fraction of a full-time executive, embedded in your leadership rhythm.

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Interim Executive Leadership

“Your executive director left, the search will take six months, and the community cannot wait.”

Licensed executive coverage for a campus in transition, holding operational, financial, and regulatory accountability.

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Board & Governance Advisory

“Your board is engaged and well-meaning, and half of every meeting goes to things that are not the board’s job.”

Board education, study session design, and clearer decision rights between governance and management.

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Marketing & Communications

Marketing Assessment

“You are spending more on marketing than you were three years ago and occupancy has not moved.”

A full read on your funnel, sales process, positioning, and spend, with a ranked list of what to fix first.

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Communications & Change

“Something significant is about to be announced and the way you say it will matter as much as the decision itself.”

Communications strategy for transactions, transitions, business model changes, and the moments that go wrong.

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Workshops & Speaking

Innovation Activation

“Your team is capable and cautious, and good ideas keep dying somewhere between the hallway and the agenda.”

A working session that gives a team a repeatable method for surfacing, testing, and advancing ideas.

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Empowering Excellence

“You want a closing keynote that leaves the room with something to do, not just something to feel.”

This year’s keynote, on what it actually takes to build organizations where excellent work is the normal outcome.

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Board & Executive Retreat Facilitation

“You have one day with everyone in the room and you cannot afford for it to be pleasant and inconclusive.”

Independent facilitation for retreats and study sessions that need to end with decisions, not a summary.

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Recent clients
  • Master planning & board education
  • Strategic planning
  • Business model conversion
  • Marketing assessment
  • Innovation Activation workshop
Background in brief
  • 15+ years in regulated healthcare, including 12+ in senior living leadership
  • $400M portfolio of twelve Life Plan Communities whose strategy I led
  • 20+ board study sessions and executive retreats facilitated
  • $20–30M projected five-year cash growth from a business model conversion I directed
Writing

Recent

All writing →

Start with a conversation.

Tell me what you are working on and I will tell you honestly whether I am the right person for it. No deck, no discovery fee.

Or email eric@ericmineart.com · 425.588.6409